Evidence-Led Marketing That Grows Your Business
Helping ambitious SMEs make better commercial decisions through marketing, customer insight and measurable growth.
• Marketing Strategy • SEO • Google Ads • Analytics • Websites • Fractional Marketing Leadership
Growing Recurring Revenue
+31% recurring monthly revenue
Scaling a children’s activity business through evidence-led marketing and commercial reporting.
Increasing Local
Enquiries
More than 5x more enquiries
Building sustainable local visibility through SEO and website optimisation for a flooring business.
Fractional
Marketing Leadership
Multi-million-pound businesses
Bringing marketing leadership, structure and commercial clarity to a growing Manufacturing business.
How I Work
Every recommendation starts with evidence.
Before recommending where to invest your time or budget, I take the time to understand your business, your customers and what’s genuinely driving growth.
Only then do we decide what deserves your attention.
Every project follows the same four-stage process: understand the business, prioritise the right opportunities, deliver meaningful improvements and measure the commercial impact.
Understand
Find the real opportunity
Every business is different. I analyse your customers, marketing performance and commercial objectives to understand what’s working, what’s not, and where the biggest opportunities exist.
Prioritise
Focus on what matters
Rather than creating an endless list of marketing ideas, I help you focus on the activities most likely to generate enquiries, improve profitability and support sustainable growth.
Deliver
Make meaningful improvements
Whether that’s improving your website, strengthening SEO, refining reporting, running Google Ads or building better marketing systems, every action has a clear commercial purpose.
Measure
Make confident decisions
Success isn’t measured by clicks or followers. Everything is tracked, reviewed and refined so you understand the return on your investment and where to focus next.
Testimonials
“Heather operates with a strong corporate mindset and a disciplined way of working. She brings structure to marketing through modern project management, clear reporting, and focused team leadership.
She approaches marketing as a demand-creation function driven by brand, positioning, and inbound strategy — not short-term advertising.”
- Operations Director
“Heather consistently goes beyond the brief to understand customers deeply and ensure every stakeholder is aligned. She builds strong relationships and creates the clarity needed for marketing to perform effectively.”
- Associate Director
Ways we can work together
Start with the support that fits your business.
My preferred way of working is through ongoing partnerships, where we can build steady, measurable progress over time. If you need help with a specific challenge first, focused projects are also available.
Monthly Marketing Partnerships
For businesses that want consistent support and long-term growth.
I become an ongoing marketing partner in your business, helping you understand what is working, agree clear priorities and improve the areas that will have the greatest commercial impact.
- Dedicated monthly marketing support
- Clear priorities and measurable progress
- Website, SEO and campaign improvements
- Regular reporting and planning
Focused Growth Projects
For businesses that need one specific challenge solved.
A focused project can help you improve one area of your marketing before committing to ongoing support.
- Marketing reviews
- Website optimisation
- SEO and local visibility
- Google Ads or landing pages
Many clients start with a project before moving into monthly support.
Why work with me?
I help business owners understand what’s working, what isn’t and where their next opportunity for growth really lies. By combining strategic thinking with practical delivery, I help businesses make confident decisions, attract more of the right customers and build sustainable growth over time.
Why clients choose to work with me:
Commercial Experience – 15+ years’ experience leading marketing across professional services, manufacturing, e-commerce and growing SMEs.
Evidence-Led – Recommendations are based on data, customer behaviour and measurable results—not assumptions.
Practical – I don’t just produce strategies. I help deliver the work that makes them happen.
Straightforward – No jargon, no unnecessary complexity. Just honest advice and clear priorities.
• CIM Chartered Marketer • £250k+ marketing budgets managed
• Trusted by growing businesses across Shropshire and beyond •
Contact Me
Interested in working together?
I can’t wait to hear from you!